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CDC: Real Stories of the Opioid Epidemic - Case Study | ICF Next

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CDC: Real Stories of the Opioid Epidemic - Case Study | ICF Next Skip to main content Capabilities Integrated communications Experience strategy and design Business transformation Industries Energy Public sector Our work Our thinking About us News Events Careers Partnerships Awards Contact us Industries Aviation Climate resilience Disaster management Energy and utilities Environment Federal health Federal IT modernization Social programs and community development Transportation U.S. federal Services Data and analytics Artificial Intelligence Cybersecurity Federal IT modernization Policy Cloud Program implementation Research Strategy and innovation Human capital Insights Podcasts Inside ICF Client stories ICF Next Capabilities Industries Case studies Insights About About ICF News Leadership Events Corporate citizenship Data privacy Ethics and compliance History Partnerships All locations Careers Investors Contact Popular Searches Federal IT modernization Artificial intelligence Disaster mitigation Energy efficiency Federal health Featured Learn more Federal IT modernization services Belize Tourism Board BMW HFMA California Resources Corporation Canadian Red Cross CDC—Be Antibiotics Aware CDC—RxAwareness European Commission—Erasmus+ European Commission—Product Safety Indian Airline National Cancer Institute Three UK TSB CLOSE × Centers for Disease Control and Prevention Real stories of the opioid epidemic Supporting the CDC in the fight against prescription opioid overdose LETS TALK Challenge With a staggering public health crisis unfolding, the Centers for Disease Control and Prevention (CDC) needed to deliver this life-saving message to those at-risk for an opioid use disorder: Prescription opioids can be addictive and dangerous. RxAwareness: a targeted public awareness campaign across digital, radio, and video channels How we did it Explore Capabilities Approach CDC entrusted our health communications team to develop, test and launch RxAwareness, a public education campaign targeting adults at risk for an opioid use disorder. The campaign showcases real stories of people whose lives have been negatively affected by prescription opioids. We launched the campaign in key communities across the country through digital, social, broadcast, and out-of-home channels. Impact This highly effective campaign reflects a research-based and audience-driven approach that is helping to change the public’s awareness and behaviors toward prescription opioids. Most who saw the campaign said they would seek alternatives to opioids, or avoid them altogether. Campaign research and evaluation suggests that personal stories and targeted media help sensitive health issues resonate with the public. 80 % Of intended audience saw a campaign video 27 % intend to avoid using prescription opioids because of exposure to the campaign See more case studies in government and health Dive Deeper This team is changing the culture of pain, one discussion at a time Let's talk. Get in Touch Related
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